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Our story

Our story.

A Dream Woven in Moroccan Culture.

It all began in the heart of a leadership program, where three strangers crossed paths, brought together by a shared passion for Morocco’s untapped potential and a desire to make a difference. This program, backed by the U.S. Embassy, became the birthplace of our shared dream. We came from different backgrounds, but our love for Morocco’s vibrant culture and rich landscapes was the thread that tied us together.

Through countless discussions, we realized that team-building activities lacked creativity and connection, sparking the idea to blend Morocco’s rich culture with impactful team-building experiences. Azul Fellow was born out of this shared vision, transforming team-building into an adventure that creates lasting memories and social impact.

The turning point came when we earned Seed funding from the U.S. Embassy to breathe life into our dream. It wasn’t just a grant; it was a vote of confidence in our vision. With this support, and the guidance of industry experts and mentors, we turned our idea into a reality.

Today, Azul Fellow stands as a testament to the power of collaboration, passion, and the belief that tourism can do more than just show places—it can build connections that last a lifetime.

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Years in business
7
Projects done
90 +
Industry awards
5
Top professionals
14

Why choose us

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Let Us Craft Unforgettable Adventures for Your Team Building Experience!

The founders

picture Salma Askour

Salma Askour

Managing Director & Co-Founder

Salma is a passionate leader and cultural exchange advocate. Currently studying at Al Akhawayn University, she specializes in creating immersive experiences that connect people through the rich tapestry of Moroccan culture.

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Nizar Rabbani

Chief Operations Officer & Co-Founder

Nizar blends academic expertise in Economics with a strong commitment to social activism. His focus on community engagement drives Azul Fellow’s mission to create positive social impact while ensuring smooth operational excellence.

picture Yousra Abdelfattah​

Yousra Abdelfattah

Chief Marketing Officer & Co-Founder

As a recent graduate from ENCG and a digital marketing expert, Yousra combines creativity with a passion for social change at Azul Fellow. She effectively engages audiences and showcases Morocco’s beauty through innovative campaigns that inspire meaningful connections.